Amazon-First Ecommerce Strategy & Management for Product Brands

Is your brand reaching its full potential on Amazon?

We look at the full picture to understand what’s working, what isn’t, and where the gaps are. Then we build and manage a clear strategy that keeps the right pieces working together toward the same goal.

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Our Services

How We Help Product Brands Grow

Amazon is our primary area of focus, but ecommerce growth often involves more than one part of the business. We support the areas that make sense for your brand and bring them together when the work needs to be connected.

01Amazon GrowthStrategy, listings, advertising, sales, inventory, and day-to-day account management designed around the account as a whole.02Brand & CreativeBrand strategy and creative work that help customers understand your product, recognize your brand, and feel confident buying from you.03Website & DTC GrowthWebsite strategy, design, customer experience, email, and performance improvements that make it easier for people to shop, buy, and come back.04Digital & Social GrowthAdvertising, social media, content, and creator marketing that help more of the right people discover and connect with your brand.05Marketplace ExpansionStrategy, setup, launch, and ongoing support for brands that are ready to explore selling on additional marketplaces.

You may need support in one area or several. We recommend what makes sense for where your brand is today—not additional services simply because they are available.

Your Ecommerce Team, Not Just Another Provider

You should be able to hand off important work without losing visibility into what’s happening. We stay closely involved, explain the decisions we’re making, and keep you informed without expecting you to manage every detail.

Clear Communication

You know what we’re working on, why it matters, and what we’re seeing.

Real Ownership

We take responsibility for the work we agree to manage and keep things moving instead of waiting for you to direct every step.

Connected Thinking

We look at how the different parts of the business affect each other instead of treating every problem as separate.

Honest Recommendations

We recommend what we believe makes sense for your brand, even when that means doing less, waiting, or fixing something else first.

Support Without the Guesswork

You stay informed and involved in important decisions without having to manage every detail yourself.

How We Work

Good decisions start with understanding what’s really happening. We look at the business first, identify what needs attention, and then build the work in the right order.

01
Understand
Learn the business, products, goals, current setup, and what has already been tried.
02
Diagnose
Find the problems, constraints, and missed opportunities that matter most.
03
Prioritize
Decide what needs attention first based on impact, urgency, and what the business can support
04
Execute
Manage the agreed work and coordinate the people involved.
05
Grow
Review performance, adjust the plan, and identify the next opportunity.

A Team That Manages the Work Without Shutting You Out

We Take Ownership

We manage the agreed work and keep it moving instead of waiting for you to direct every next step.

We Connect the Dots

We look across advertising, listings, creative, inventory, operations, and the wider ecommerce business because problems rarely stay in one lane.

We Keep You in the Loop

You know what is happening, why decisions are being made, and what comes next - without managing every detail yourself.

Meet the Founder Leading Myrtle Commerce

Hadassa Abrahams

From Ecommerce Operator to Founder of Myrtle Commerce

Before founding Myrtle Commerce, Hadassa spent more than five years working hands-on across Amazon, Walmart, and direct-to-consumer ecommerce.

Her experience spans marketplace operations, product launches, advertising, inventory planning, pricing, websites, creative coordination, and profitability—including managing Amazon and Walmart operations for a multichannel business with more than 20,000 listings.

5+Years hands-on across Amazon, Walmart, and DTC

20,000+Listings managed for a multichannel business

Hadassa Abrahams, founder of Myrtle Commerce

HANDS-ON EXPERIENCE

Hadassa worked directly across Amazon, Walmart, DTC websites, inventory, advertising, pricing, launches, and brand management—not from the sidelines, but inside the day-to-day work of growing ecommerce businesses.

SAW WHAT FOUNDERS WERE MISSING

Working closely with founders showed her the same problem again and again: good products were being held back by disconnected providers, skipped fundamentals, and advice that left the founder responsible for figuring out how everything fit together.

BUILT MYRTLE DIFFERENTLY

Myrtle Commerce was created to give founders something different: a team that looks at what is actually happening, decides what needs attention first, takes responsibility for moving the work forward, and keeps the founder informed without making them manage every detail.

Who We Work With

Myrtle Commerce works with product-based brands that want experienced support, clear strategy, and help managing the parts of ecommerce growth that are getting in the way.

We work best with brands that:

01 / 05

Believe in the quality of their product and are serious about growing the business.

02 / 05

Are already selling or preparing for a serious launch and have the inventory, budget, and ability to support growth.

03 / 05

Know something is not working as well as it should—whether that’s advertising, listings, creative, operations, the website, or the overall strategy.

04 / 05

Want a team that can take ownership of the work while still explaining what’s happening and keeping them involved in important decisions.

05 / 05

Are willing to fix the right problems first instead of looking for a quick fix.

Amazon First Does Not Mean Amazon Only. It Means Focus Before Adding Complexity.

Amazon often gives the clearest view of what customers are searching for, clicking on, and buying. It also shows where pricing, conversion, inventory, advertising, and operations may be limiting growth.

High purchase intent

Customers arrive with strong buying intent.

Useful customer data

Search, sales, and conversion data help us see what customers respond to.

Operational visibility

Inventory, fulfillment, account health, and catalog issues reveal whether the business can support growth.

Once the business is ready, we can bring in website, creative, digital, or marketplace support based on evidence rather than adding more activity for its own sake.

Let’s Talk About What’s Next

Start with a free 30-minute discovery call. We’ll talk through what’s happening with your brand, what you’re trying to improve, and where you may need support.

There’s no commitment, and you don’t need to know exactly which service you need before reaching out.

Book a Discovery Call

Frequently Asked Questions

No. Amazon is our primary area of focus, but we also support website and DTC growth, creative, digital marketing, social media, and additional marketplaces when those areas make sense for the brand.

No. Part of our job is to understand what is happening and identify where support should begin.

Yes. We can support brands preparing for an Amazon launch as well as brands that are already selling.

Our goal is to take responsibility for the work we agree to manage while keeping you informed and involved in important decisions. The exact responsibilities will be defined before we begin.

No. Ecommerce performance depends on factors that no agency fully controls. We make informed decisions, manage the work carefully, and adjust based on what the business is showing us.

Amazon Growth is our core specialty. We also bring in creative, website, digital, or marketplace support when those areas are part of the problem or the next opportunity.

Pricing depends on the scope and level of support. We first understand what the business needs, then recommend a clear scope and fee.