About Us

Working Alongside Founders Taught Us That Supporting the Brand Means Supporting the Founder Too

Myrtle Commerce grew out of hands-on experience working inside ecommerce businesses—across Amazon, marketplace operations, product launches, brand management, and the day-to-day work that keeps an online business moving.

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Hadassa Abrahams, founder of Myrtle Commerce
Hadassa AbrahamsFounder

Over Time, the Same Problems Kept Showing Up

Good Products Held Back

Good products were being held back by skipped steps, disconnected providers, unclear advice, and decisions that created expensive problems later.

Money Spent Without Clarity

Founders were spending money without always understanding what was being done, why it was being done, or whether it was actually helping.

Left Figuring It Out Alone

When something went wrong, founders were often left trying to figure out who was responsible and what to do next.

That Experience Shaped Myrtle Commerce.

We wanted to build the kind of agency relationship founders should already be able to expect:

Clear Communication

Know what is happening, why it matters, and what comes next.

Honest Recommendations

Recommend what the business actually needs, not more work simply because it can be sold.

Careful Strategy

Understand the problem before deciding what needs to change.

Responsibility for the Work

Take ownership of moving the agreed work forward instead of leaving the founder to coordinate every detail.

Today, Myrtle Commerce helps product brands understand what needs attention, fix the problems getting in the way, and manage ecommerce growth with a team that stays closely involved.

  • 01

    Understand What Needs Attention

    Look at what is happening across the business and identify where attention is actually needed.

  • 02

    Fix What’s Getting in the Way

    Address the problems holding the brand back instead of treating only the most visible symptom.

  • 03

    Manage Ecommerce Growth

    Turn priorities into action and keep the work moving across the areas involved.

  • 04

    Stay Closely Involved

    Keep founders informed and involved in the important decisions without making them manage every detail.

Our Core Values

Trust First

We believe strong partnerships are built on trust. We communicate openly, set clear expectations, and always put honesty at the center of our work.

Clarity Over Complexity

E-commerce can feel overwhelming. Our role is to simplify the process, create clear direction, and help founders understand the decisions behind their growth.

Built for Long-Term Growth

We focus on creating lasting success, not quick fixes. Every decision is made with the future of the brand in mind.

Treat Brands Like Our Own

Every brand we work with matters. We take ownership, pay attention to the details, and approach each project with the same care and commitment as if it were our own.

Hands-On Partnership

We do not sit on the sidelines. We work alongside our clients, providing practical support, guidance, and execution throughout their journey.

Strategy Before Action

We believe growth starts with the right plan. We focus on understanding the bigger picture, making informed decisions, and building strong foundations before taking action.

We’re Probably a Strong Fit If

  • Have a product you believe in and the capacity to support growth.
  • Want experienced help without managing every day-to-day task.
  • Are open to finding and fixing the underlying problem, not only the most visible symptom.
  • Value clear communication, honest recommendations, and a disciplined plan.

We May Not Be the Right Fit If You

  • Want guaranteed or immediate results.
  • Are choosing only on the lowest price or want more advertising without fixing the problems limiting performance.
  • Expect to direct every task or add every new platform and tactic simply because it exists.

You do not need to have everything figured out before contacting us. Helping founders understand what needs attention and what should come next is part of the work.

Move Forward With the Right Support Beside You

Start with a free 30-minute discovery call. We’ll learn about your brand, what you’re working toward, and where you may need support.

If Myrtle Commerce feels like the right fit, we’ll talk through what working together could look like and what the next step should be.

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